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Audley Travel John Lewis opens first retail space in Poole store

Audley Travel opens its first physical retail space inside John Lewis Poole this autumn, providing bespoke travel advice and immersive holiday planning experiences.

Sunset over a marina with a luxury yacht and a traditional sailing boat docked, reflecting golden light on the water
The picturesque marina at sunset, featuring a luxury yacht and a traditional sailing boat, captures the charm of Poole.

Audley Travel to open retail space at John Lewis in Poole

Audley Travel John Lewis is set to become a new destination for bespoke travel planning this autumn. Audley Travel is launching its first-ever physical retail space inside the John Lewis store in Poole. This exciting development marks a significant step in the company’s wider UK rollout. It brings their tailor-made travel expertise directly to customers in a welcoming, face-to-face environment.

About Audley Travel and its new retail space

Audley Travel has built a strong reputation for crafting personalised journeys to over 90 destinations worldwide. The new concession at John Lewis in Poole will offer clients the chance to experience these unique travel options in person. This immersive retail space is designed to bring Audley Travel’s bespoke holiday offerings to life beyond the digital realm.

Richard Hodgson, chief executive at Audley Travel, shared his enthusiasm about the new venture: "We’re delighted to be opening one of our first retail concessions in Poole and engage new clients through immersive in-store experiences, allowing us to really bring our unique offering to life."

The concession will provide a dedicated area within John Lewis where customers can explore detailed destination information. They can discuss travel plans and receive expert advice tailored to their individual preferences. This physical presence complements Audley Travel’s established online and phone services, offering a more personal touch.

What does a retail concession mean for customers?

A retail concession inside a department store like John Lewis means that Audley Travel will have a branded, dedicated space to showcase its services. It allows them to engage directly with customers. This means potential travellers can receive personalised travel advice in a relaxed setting. They do not have to rely solely on online or telephone communication.

Visitors can expect to consult with knowledgeable travel experts. These experts will help design tailor-made holiday itineraries. The face-to-face interaction offers reassurance and inspiration. This is especially valuable for those planning complex or luxury trips. This approach enhances the overall customer experience by combining the convenience of a familiar retail environment with specialist expertise.

Aerial view of Poole Harbour with boats docked and residential buildings in the background under a blue sky
An aerial view of Poole Harbour showcasing the marina and surrounding residential areas, highlighting the vibrant coastal atmosphere.

Why Poole and John Lewis for Audley Travel John Lewis?

Poole, with its vibrant retail scene and growing demand for personalised services, is an ideal location for this new retail space. John Lewis is renowned for quality and excellent customer service. This makes it a natural partner for Audley Travel’s bespoke travel planning.

The store’s strong foot traffic and reputation provide Audley Travel with a strategic platform. It helps them attract a discerning clientele who value customised holiday experiences. This partnership reflects a shared commitment to high standards and customer satisfaction.

Poole itself is a bustling town with a rich maritime heritage and a lively shopping and leisure scene. Visitors to the John Lewis store can enjoy a range of nearby attractions and amenities. This makes it a convenient and appealing place to explore travel options in person. For more ideas on local attractions, see our Things to Do guide.

What can visitors expect from the Audley Travel John Lewis concession?

Visitors to the Audley Travel John Lewis concession will find expert travel consultations tailored to their individual tastes and interests. The space will showcase detailed destination guides and sample itineraries. This allows customers to explore a wide range of travel options.

Staff will be on hand to discuss custom holiday plans, answer questions, and provide inspiration for future trips. This in-person service reflects a growing trend among travel companies to offer more personalised, face-to-face experiences alongside their digital platforms.

The concession aims to create an immersive environment where customers can feel inspired by the possibilities. Whether dreaming of a cultural tour, an adventure holiday, or a luxury retreat, the experts will help bring those ideas to life.

The launch of the Audley Travel John Lewis retail space signals a broader shift in the travel industry. There is a move towards blending digital convenience with in-person engagement. While online booking remains popular, many travellers appreciate the added value of speaking directly with travel experts.

This hybrid model combines the best of both worlds. Customers enjoy easy access to information online alongside the reassurance and inspiration that comes from face-to-face consultations. It caters especially to those planning complex, luxury, or bespoke holidays who seek personalised guidance.

Retail travel spaces are becoming more experiential. They offer immersive experiences that go beyond brochures and websites. Audley Travel’s approach fits well with this trend, providing a tactile and interactive way to plan holidays.

What makes Audley Travel’s approach unique?

Audley Travel specialises in tailor-made journeys that are meticulously crafted to suit each client’s preferences. Their experts work closely with travellers to design itineraries that include unique experiences, local insights, and seamless logistics.

By opening a retail space within John Lewis, Audley Travel is making these bespoke services more accessible to a wider audience. The immersive in-store experience allows customers to engage with travel planning in a way that feels personal and inspiring.

The company’s focus on authenticity and detailed knowledge sets it apart. Audley Travel’s itineraries often include hidden gems and off-the-beaten-track experiences. This level of detail is hard to replicate through online-only services.

How will the new concession enhance the local travel market?

The Audley Travel John Lewis concession will add a new dimension to the local travel market in Poole and the surrounding Dorset area. It offers residents and visitors a convenient location to access expert travel advice. They no longer have to travel far or rely solely on online resources.

This physical presence also supports the local economy by attracting footfall to John Lewis and neighbouring businesses. It complements the range of shopping and leisure options in Poole, making the town a more attractive destination for those seeking quality services.

The concession may also inspire more people to consider bespoke holidays. Personalised advice can open up new travel possibilities that might not be found through standard package tours.

For those visiting John Lewis in Poole, the store is part of a larger shopping and leisure scene in the area. Poole offers a variety of shops, restaurants, and cultural attractions, making it a destination for a full day out.

If you are interested in exploring more about shopping and leisure in the region, our Food & Drink section provides great local insights. For visitors planning a trip, our Where to Stay guide offers accommodation options nearby.

Poole’s vibrant waterfront and historic quayside are also worth exploring. They add to the appeal of visiting the town for shopping and leisure, alongside the new travel concession.

How to visit the Audley Travel John Lewis concession

John Lewis in Poole is easily accessible by public transport and car, with ample parking available nearby. The store is centrally located, making it convenient for shoppers and visitors to drop in and explore the new Audley Travel space.

Opening hours align with the department store’s schedule. This ensures flexibility for customers to visit at their convenience. Whether you are planning a dream holiday or seeking travel inspiration, the concession provides a welcoming environment to start your journey.

For those travelling by train, Poole station is a short distance away, with regular services connecting to Bournemouth and beyond. This makes it easy for visitors from across Dorset and the south coast to access the store. For more on local travel, see our Visitor Information page.


By Fraser Simpson Reporter

Wikipedia: Bournemouth BCP Council Visit Dorset

Frequently asked questions

When will Audley Travel open its retail space inside John Lewis Poole?

Audley Travel is set to open its new retail concession inside the John Lewis store in Poole this autumn. This marks the company’s first physical retail presence as part of a wider UK rollout.

What can customers expect from the Audley Travel concession at John Lewis Poole?

Visitors to the Audley Travel space can expect expert travel consultations tailored to their preferences and interests. The concession will feature detailed destination information, travel itineraries, and the opportunity to discuss custom holiday plans with knowledgeable staff, offering a personalised face-to-face service.

Why has Audley Travel chosen John Lewis in Poole for its first retail space?

Poole is a vibrant town with a strong retail presence and growing demand for personalised services. John Lewis is known for its quality and customer service, making it an ideal environment for Audley Travel to connect with clients who appreciate bespoke travel planning. The store’s foot traffic and reputation provide a strategic platform for attracting new customers.

What does having a retail concession inside John Lewis mean for Audley Travel customers?

A retail concession means Audley Travel will have a dedicated space within John Lewis to showcase its services directly to customers. This allows potential travellers to receive personalised travel advice and explore tailor-made holiday options face-to-face, enhancing the customer experience beyond online or phone interactions.

How does Audley Travel’s retail space fit into current travel retail trends?

The opening of physical retail spaces by travel companies like Audley Travel reflects a trend towards blending digital and in-person customer engagement. While online booking remains popular, many travellers value speaking directly with travel experts for reassurance and inspiration. This hybrid model combines convenience with personalised service.

What destinations does Audley Travel specialise in?

Audley Travel is known for creating bespoke journeys to over 90 destinations worldwide. Their new retail space will bring these unique travel offerings to life through immersive in-store experiences.

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