João Mucci

João Mucci edits the Flexiestays Bournemouth Guide and writes a large share of it. He is 24, lives in Bournemouth and treats the town the way a technology enthusiast treats a new device: he takes it apart to see how it works, then writes down what he learned so nobody else has to work it out the hard way.

Most of what he publishes starts as a question a guest asked, or one he asked himself on a walk along the seafront. Which beach is quietest on a hot Saturday. Where the locals actually eat after the pier closes. Which cliff path saves ten minutes, which car park fills first, and when the light over Poole Bay is worth stopping for. If he has not tried it, it does not go in the guide.

His interest in technology shapes how the guide is built as much as what it says: clear pages, honest facts, maps that load quickly on a phone at the bus stop, and information that is kept up to date rather than left to drift. He believes a good local guide should feel like asking a friend who lives here, not reading a brochure.

João covers things to do, the best of the town for first-time visitors and the stories behind the places people walk past every day. When he is not writing, he is usually out finding the next thing to write about, from a new café in Boscombe to a viewpoint on Hengistbury Head that most visitors miss.